STrategy
web design
The experience on the original site was centered around Christmas stock photos of people and families, not the products. In addition, the navigation was challenging to use, and the mobile experience was sub-par despite 85% of their traffic coming from mobile devices.
Solutions
Implement a site layout that will increase their conversion rate of 1.14% by at least 30%. We developed a plan to do this by creating clear calls to action, shorter paths to cart, mobile-friendly design, and product-focused visuals using their impressive product photography.
Challenges
Black Paper Party's original website was designed to establish them as a Christmas-themed brand. Their popularity and opportunity to scale quickly grew, and they wanted an elevated website to confirm their legitimacy, convert more sales, and grow with their evergreen product strategy.
Objectives
Customers that placed more than one order from the online store.
76% Increase in Returning Customers
Sessions that resulted in orders, out of the total number of sessions.
102% YOY Increase in Site Conversions
Net sales (gross sales minus discounts and returns) plus taxes and shipping.
200%+ YOY Increase in Sales
brand results:
brand Features:
Jasmine Hudson
Co-Owner of Black Paper Party
"We felt prioritized through the fantastic communication level of RN Designs. Rianne was patient with us and very hands on in walking us through the organized process. She really became a part of the team and was able to synthesize the needs, wants, and opinions of 3 business owners into an actionable plan that lead to a 200%+ year over year sales growth."
Like what we did for Black Paper Party? It's your turn! Let's elevate your brand's current website for increased revenue with a conversion-driven redesign.
