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Mobile responsive web design is critical in 2020. One of the first things any marketing professional will suggest is a website for business owners looking to scale. They serve as a hub for anything related to your business and create an online presence alongside social media use. However, in 2020 fewer and fewer people are accessing websites from desktop computers. According to research published by Digital Net, mobile website visitors have outranked desktop visitors since 2016. Tablets and smartphones became a regular part of everyday life and created a need for accessible websites on mobile platforms. When it comes to website building, accessibility is a significant component to think about and design.
People are changing the rules of professionalism, and one facet of that is mobile devices. In 2020 a business can practically be started and ran from a mobile device and accessible in that same way. It is always easy to spot when a novice designer designed a website or created a do-it-yourself builder. The number one dead give-away is usually the quality, or lack there-of, in the website’s mobile version. Rooted Webs utilizes responsive design, saving you the hassle of having to worry about all small details.
Slightly changing the layout to fit a smart-device or moving some aspects of the design to create a focal point; responsive design does not stray from widely accepted design principles. Building elegant websites that convert is more than mobile-friendly; it’s mobile responsive.
Responsive Web Design refers to web design that can quickly and seamlessly be accessed on any size device. While still maintaining quality and design elements on any screen used to view your content. When a person visits a website, minor changes are made to allow your site to be viewed on any screen. The HTML code is sent to all devices creating optimal user experiences no matter how a website is accessed. Using Cascading-Style Sheet(CSS) media queries allows your website to implement mobile response design best practices. You can also use Libraries such as Angular and React to implement the mobile responsive design as well.
So, what does that mean sans the design jargon? When a website is responsive, the content changes or adapts. Once opened on selected devices, the screen adjusts to the screen it is being viewed on. When no mobile responsive design has been integrated into a site, the site defaults. Treating any size screen like that of a desktop, compromising the site’s quality and integrity. The danger of having an unresponsive mobile site could mean the loss of credibility as a professional business. This could lead to not being seen as a professional or, worse, result in the loss of a sell. We don’t believe in missing opportunities due to logistical errors, so Rooted Webs specializes in mobile responsive design concepts.
UX/UI developers only focused on four main screen sizes. Which are the traditional desktop computer screens, smaller laptop screens, tablets, and mobile phones. As a society, we’ve quickly moved past those four sizes. Which has created a need for web designers to utilize responsive design details.
Well-visited websites are a result of good marketing. A website that converts to sales is a result of comprehensive design. Good comprehensive design requires a stellar user experience and funnels that lead to sales. The colors, font style, and copy are essential; however, none of that matters if the website doesn’t work across all devices. Something that seems so simple can have long term effects.
Utilizing mobile responsive web design enables users to have a better experience when visiting a mobile device website. This happens in several different ways. Responsive design optimizes the allotted space on any given screen. The smaller the screen, the smaller space designers, have to work with. Making it essential for designers to make the best use of space on mobile.
Good design leads users through the site with easy navigation. A good example is a sales funnel, leading them to the focal point or the essential information.
With that in mind, good, responsive design uses the limited space to create focal points. Using these points, you can draw users to the pages we feel are most important. For example, if a client owns a small kennel and sells puppies. A good designer may lead viewers to information about puppies, their pedigree, and purchase links. An inexperienced designer might lead with relevant but not important information. Pages such as the blog or gallery, or, worse, assume the site automatically fits any size screen and does nothing.
A website must be accessible by phone. Online shopping via smartphone increases daily. Do not miss out on sales because your website wasn’t optimized for mobile use. Having an email list is excellent; however, if customers cannot open an email on their phone and follow it to a mobile responsive website. You risk losing a sell. 40% of users visit a competitor’s site after a less than professional mobile experience. Being accessible is a must in 2020. No online presence means no money.
Mobile marketing is about the right mix of technology and information presented to users in easily accessible smart devices.
Integrating mobile responsive design is not just about the ease of using a website. It also factors into algorithms used by search engines, notably Google. In 2015, Google changed its search engine algorithms to factor in a website’s mobile presence as a ranking signal. This fact alone makes the responsive web design one of the most critical elements of the site. Responsive web design is arguably just as important, if not more important as the desktop design.
According to developers at Google, mobile-responsive designs also make it easier for users to share your websites. This requires less engineering time to create and maintain and reduce common mistakes. Appearing on the first page of a Google search is something many businesses strive towards. Mobile responsive design helps achieve that goal by increasing a site’s ranking.
All in all, when consulting with a web designer, always ask about mobile responsive design. It saves time and puts the customer first. As a full-service website design and digital marketing agency. Rooted Webs Design Studio is not only experienced in creating professional and appealing designs, we create smart designs too.
In the age of DIY entrepreneurs, many people attempt to build their websites on website builders to save money. However, many of these builders do not do a great job adapting the site across multiple screen sizes. At Rooted Webs, we take time to test your website across various platforms, saving you time and headaches. Some tasks make more sense to hire experienced professionals. Building a professional website is one of those tasks. Contact Rooted Webs Design Studio and get a quote today.
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