User Experience (UX) and why it is important

User experience in web design is how your visitors feel while interacting with your website or any other application.

If the user experience isn’t positive, your website can be affected along with your business. You want to keep your potential buyers happy, and bad UX means you are not paying attention to your audience.

In this article, we will go over why UX is important and how to make sure it is done correctly.

User Experience Elements

When new web designers think of UX, they think of its design and colors, but there’s more to it than those aspects.

Certain elements contribute to the functionality of a website. Good UX has navigation, value, design, functionality, usability, and adaptability.

Navigation helps users get to the information they are looking for in the least amount of clicks as possible. If you know your audience and what’s important to them, getting them to the critical information on your site in the least amount of clicks as possible is super beneficial. You don’t want your users clicking more than two or three times to get to the information they are researching.

Value on your website is determined by whether your visitors see any value in your products or services. The design of your website should be clear to your buyers on what you are offering. Creating content like a blog or vlogging can also create value for your buyers by giving knowledgeable information to your buyers and allowing them to get to know you in the process.

The Design of a website should be simple and draw in your audience enough to keep reading and stay on your website. You want to grab your buyers’ attention with excellent design to the point they forget why they came to your website. Make sure you design your website based on who your target audience is.

Functionality means what makes sense on your website. In UX, this is a very important factor to consider for your users. There is a certain question you never want your users to ask, and the main one is, “What is the purpose of this?” regarding something on your website.

Usability is how responsive the structure of your website is. You have to remember that your website should be designed so that your target audience’s needs are being met.

Adaptability is how easily accessible your website is on different devices. We live in a world where mobile devices are the primary source of searching the web.

Influence

Websites generally serve one purpose and that is to sell a product or some type of service.

A website’s user experience should greatly impact what you want your users to do. UX is key to better conversion rates from your buyers. This is a key metric in increasing the probability of your clients converting on your website.

Creating an environment for your users to trust is essential in creating amazing UX. Your audience will not convert if they don’t trust you, so you want to find ways to build the trust to take your business to the next level.